Planning theories have been taught by thought leaders, but one common denominator remains: one must have a goal. This involves understanding the company's goals, their basis, and how to measure their achievement. Models of planning include OKR (Objectives and Key Results), which originated from MBO (Management by Objectives) and Balance Score Cards. The decision of which model to use depends on the business's nature, age, industry, and what works. This course aims to assist in identifying the best model, which can be a hybrid. Tools used in the course include a workable plan, a commitment to implement, and a process to ensure goals are met. Changing goals midstream is easy and doesn't compromise performance quality.